An effective data article does more than just provide information; it communicates messages—it adds the valuable “so what” to the mere “what” provided by the data. Since these messages are ultimately consumed by readers, the value of the “so what” may vary across different audiences. Accordingly, the data article should be adapted to the target audience.
For this project, a partner and I investigated important questions on meat consumption and how it affects climate change. Thus, this is a real-world project where we pulled from real world data. We used excel to create visualizations while also using the data analysis tool and excel solver to understand the data we got.
We combined our understanding of statistics and design skills to create a data article that informs a general audience using data visualization and narrative to motivate them to action.
Mockups from Mockupworld
